Hi, I’m Simone Booth, the proud founder and owner of NW2D—short for No Way 2 Duplicate. What began as a passion for all things hair has grown into a thriving business with two locations in Northwest Arkansas. My NWA journey started behind the chair in a local barbershop, and through vision, faith, and hard work, I’ve built a brand that celebrates individuality, culture, and creativity. As a NWA-based hairstylist, I specialize in African-American hair, with a love for wigs, braids, and locs. My goal is to not only deliver exceptional styles but to create a space where clients can unwind, feel seen, and leave more confident than they came. I’m also deeply committed to supporting other beauty professionals—from cosmetologists and barbers to estheticians and nail techs—as they grow into the next level of their journey. NW2D isn’t just a salon; it’s a platform for empowerment, excellence, and originality.
Hey there, I’m Reina Thomas—a proud Northwest Arkansas native and passionate hairstylist. I specialize in curly hair, precision cutting, natural hair styling, and bold fashion colors that make a statement. Clients love sitting in my chair because they know they’ll leave feeling confident, cared for, and in love with their hair. I believe in creating a warm, personalized experience while enhancing each person’s natural beauty. Let’s bring your vision to life—whether that’s embracing your curls, trying a fresh cut, or going a bold color!
Hi, I’m Sheena Ali—a Northwest Arkansas-based multicultural hairstylist and makeup artist with a passion for healthy hair, color transformations, and extensions. I take pride in working with all hair types and textures, creating custom looks that enhance natural beauty and boost confidence. To me, my clients are more than just appointments—they’re family. Every service is an opportunity to connect, uplift, and help you leave feeling your absolute best. I can’t wait to welcome you into my chair!
Hi, I’m Amber Sharp—a passionate barber where precision meets swag. I specialize in clean fades, sharp lines, and custom cuts for all genders and style preferences. Whether you’re after a classic shape-up, a bold transformation, or detailed beard work, I deliver every cut with a mix of creativity, technique, and West Coast polish. After 20 years of barbering in California and Las Vegas, I’ve relocated to Bentonville and am proud to bring that elevated edge and experience to NW2D. For me, it’s not just about the haircut—it’s about helping you feel good in your skin. My chair is a welcoming, inclusive space where you can relax, express yourself, and leave feeling confident, comfortable, and sharp. Pull up—let’s craft a look that’s all you.
Hi, my name is Feussoum Floriane—originally from Cameroon, Central Africa, and now proudly based in Northwest Arkansas. I’m a wife, mother of two, and a passionate creative with a love for all things beauty—hair, makeup, and fashion. With a background in medical secretarial studies, my journey has taken me from the classroom to the salon, where I’ve discovered my true passion: creating beautiful, healthy, and natural protective styles. I specialize in braids, twists, and a variety of natural hair looks designed to protect and celebrate texture. Known for my kind spirit and vibrant energy, I believe in making every client feel seen, relaxed, and confident. Music, dancing, and laughter are a big part of who I am—so expect good vibes and great hair when you’re in my chair!
Hi, I’m Amijah — a passionate stylist committed to making you feel just as amazing as you look. I specialize in knotless braids, box braids, and locs, blending creativity with precision to bring out your unique style. Fun fact: I’m obsessed with all animals and love spending quality time with my son. 🐾👩👦 Whether you’re after a fresh new look or a protective style that lasts, I’ve got you covered!
Hi, I’m Brynja! I’ve been living in Arkansas for the past 3 years since graduating from the University of Arkansas with my BA. I followed my true passion soon after pursuing cosmetology, while specializing in braiding and extensions.✨️ With years of hands-on experience and a deep love for the art of styling, I’m here to help you feel confident, empowered, and beautiful—whether you're looking for a protective style, fresh new look, or a flawless install. I’m grateful for the support that’s brought me this far, and I’m excited to keep growing and glowing with you all.💕 Come take a seat—I’m here to slay, every time. Can’t wait to see you in my chair!
Hi, I’m Tatiane! I’ve been passionate about braiding since childhood (I even used to braid my dolls’ hair!) and now bring over 15 years of professional experience specializing in protective styles such as box braids, knotless braids, crochet braids, twists, and more. I take pride in creating neat, long-lasting styles that not only protect your hair but also boost your confidence and enhance your natural beauty. Whether you’re ready for a bold new look or a low-maintenance protective style, I’m here to make your hair goals a reality in a comfortable, professional environment.